Research On Financing Problem Of Small And Medium - Sized Liquor Company

Capital is the enterprise survival and development of all the key problems, financial support to the survival and development of enterprises play a decisive role. However, in our country and in the world in many small and medium enterprises often because of the lack of the necessary funds for the development of business and get into trouble. At present, China’s small and medium-sized wine enterprises encountered difficulties in financing is a microcosm of financing predicament of small and medium enterprises, very representative. After 10 years of golden period of development, the majority of small white liquor enterprise in the local government more preferential policy support, promoting in the hot consumer market, to achieve a leap forward development, enterprise scale multiplication, become an important source of local revenue, but also for the local farmers’ income and employment has played a positive role in promoting. But in recent years, with China’s macroeconomic downlink, influence, liquor consumption market weakness of multiple factors and the liquor enterprises "plasticizer" "blending" fake "vintage" events such as exposure, sales income of the majority of liquor enterprises declined, financing difficulties, especially the small white liquor enterprise is badly run the whole liquor industry in an unprecedented "winter". Since 2013, our country small and medium-sized enterprise financing difficult financing expensive liquor, the problems have become increasingly prominent, and with a further slowdown in economic growth Chinese, this problem is more serious, and even some small and medium-sized liquor enterprises have developed not through normal channels from the bank to raise the funds required for business development situation."Wine city" Luzhou as an important base liquor supply base in China, the liquor industry developed within the scope of the city have greatly small white liquor enterprise many 1000, downstream customers throughout the country. In 2012, the Luzhou municipal Party committee, City Hall has issued "on accelerating the development of liquor making industry views" billions "," Luzhou liquor industry "Twelfth Five Year" development planning "and other documents, do strong Luzhou Lao Jiao and coordination in the bigger at the same time, cultivate strong white wine enterprises, to strengthen the promotion of" Wine city "industry leading position. At the end of 2013, the city of Luzhou liquor industry achieved sales revenues of seventy-two billion three hundred and seventy million yuan, growth of 16.8%, achieve the above scale increased value of thirty-five billion six hundred and sixty million yuan, accounting for the city’s GDP 31.27%. Therefore, research on Luzhou small white liquor enterprise financing problem is of great significance for us to solve the financing problem of small white liquor enterprise in china. In the comprehensive analysis of the situation of financial institutions, and the government of Luzhou City, the small white liquor enterprise three party, to study and analyze the reasons of financing difficulty of small white liquor enterprise in Luzhou City, and strive to expand the wine SME financing channels, standardize corporate financing and perfect enterprise financing methods provide new ideas and methods.