Competitiveness Analysis Of Luzhou White Spirit Industrial Park

Chinese liquor industry has experienced ten years of rapid development, the overall ushered in a period of adjustment. According to the development of the industry cycle speculation, this round of adjustment will last for three years or so, during which will promote the liquor industry concentration continues to improve, promote the liquor industry in the industry structure optimization, strive to transform to give priority to efficiency with new mode of production, improve the quality of liquor products and gold. In view of this, China’s liquor producing areas gradually will be formed, through the integration of the industry to create a new eco wine.As a pioneer of the Luzhou liquor industry park, and gradually be Wuliangye, the Yanghe River and other major liquor enterprises to follow, have started the construction of different sizes, different forms of liquor industry cluster.The survival status and development prospects of China’s advanced liquor industry as the research object, a profound analysis of the liquor industry and the current development of the industry, a serious and comprehensive study is made especially for Luzhou liquor in the future direction of development.This paper introduces the internal and external factors of the diamond model of Luzhou liquor enterprise to carry on the modeling analysis, all relevant factors are subdivided into three levels, and use AHP to calculate the reasonable proportion of each index, then according to the six elements of enterprises, namely the demand conditions,the government and the opportunity, respectively. In Luzhou, the Yanghe River and Yibin three scoring tests, studied the advantages of Luzhou liquor Industrial Park in the production factors, related industries, government support and development opportunities, market demand and market competitive disadvantage, and on this basis,puts forward some suggestions and Countermeasures for the development of Luzhou liquor industry: continue to optimize the production factors, efforts to expand the market demand, to create "Luzhou wine" brand Park, taking advantage of Internet plus.