| The appearance of chain store of household appliance in the past broke out the traditional department store pattern and price alliance, and gained more space for customer to bargain. And most importantly, the appearance of traditional chain store of household appliance promoted the fast development of china’s household appliance. It also promoted household appliance to hundred thousands of Chinese families and created the proud Gold Ten Years development. The past two year is the confusing years of chain stores of household appliance because the competition from electrical commerce was changing the management mode of chain store of household appliance. The change of market and customers, and growing demands made chain store of household appliance face the ending of fast development and seeking new growth pole. The traditional chain store of household appliance is standing at the crossroad.This paper focuses on the study of 020 pattern of one certain chain store of household appliance. The paper describes the traditional chain store pattern of household appliance, traditional electrical commerce and 020 pattern, and states the feasibility of using 020 pattern of household appliance through document researching and pattern analyzing to find the complementary advantage of different modes. This paper also takes the mature 020 mode of chain store of household appliance as an example and reference, using comparison method of analyzing a real chain store, to give a reference to one certain chain store of household appliance. The appliance of 020 pattern in chain store of household appliance have the effect of doing the complementary advantage of on line and off line. The company has to improve and optimize 020 pattern to make the company stand in a good position in the market The conclusion of this paper has a utility value for the company that transfers from traditional chain store of household appliance to 020 pattern, and reference value to other big industrial businesses. |
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