Nostalgic Marketing Research

Mainland China after 30 years of economic growth. rapidly changing the face of urban and rural people. With the people’s living standards improved, various social problems and contradictions have become more prominent, lost a competitive, values, beliefs and life chaos are sparked nostalgia for old time-it is not that simple distant past. Full of nostalgia from the 1991 Southern black sesame paste "selling papers" published successfully started advertising, advertising marketing more and more conscious use of nostalgic elements, until today, nostalgia marketing in movies. TV shows, food, performances market, cosmetics, real estate, the book market automotive and many other areas significant effect.I believe that, with the development of network technology and the improvement of people’s spiritual and cultural needs of nostalgia with the new platform will be marketing new media, big data, new technologies, weaving a more poignant nostalgia products, to create a more vivid nostalgia marketing activities.This article will arrange through literature searches and site visits, comprehensive domestic stage of marketing theory and case studies of nostalgia for nostalgia marketing strategy and implementation to propose concrete and practical solutions to fill the gaps in practice nostalgia marketing research, and future development prospects outlook.