Research On The Development Strategy Of Bank Credit Card Business

With banking comprehensive transition in recent years, the credit card brings the profit as an intermediate business of bank, so focus on developing the credit card, it is the last way for banks to compete for retail market. Although the credit card business has developed rapidly, because of the credit card industry in China started late, and the development time is short, so we need to summarize the mature experience of foreign developed countries for reference to promote the development of credit card business in China.This paper studies the credit card business development, credit card functions and product categories as a subject for discussion in it. By credit card mature concepts and theories developed countries combined, draw guidance is recommended for H bank′s credit card business.This article tries to through the research on bank credit card business development strategy, it is able to provide valuable decision-making reference for bank authorities, and to make due contributions for H bank credit card business development.