Research On Diversified Development Strategy Of HT Company

With highway toll collection deadline approaching, the plight of highway enterprises may not be sustainable.HT company is listed on the 2010 division of highway enterprises, toll revenue accounted for more than 80% of the company’s operating income and charge management of remaining term of 15 years. How to achieve sustainable and healthy development is the most fundamental of HT company faces and the problems to be solved.First of all, from the general theory of strategic management, this paper analyzes the characteristics and risks of specialization and diversification development strategy. Secondly based on the current situation of HT company environment and the analysis of the current strategy puts forward the management concept of diversified development strategy. Once again, clear HT company’s strategic positioning, analysis the risk of diversification strategy and safeguard measures, Finally, the author thinks that diversification development strategy is the HT company necessary way to achieve sustainable development and strategic transformation, is make full use of their own advantages constantly optimize business structure, configuration, resources and the healthy development of the inevitable trend.