Research On The Diversification Development Strategy Evaluation Of XLH Company

Diversified business strategy is a kind of global and long-term strategy, along with the development of the socialist market economy, the impact of the market economic conditions are also greater. Although diversified business strategy to bring better development opportunities, so that the enterprise competitiveness has been enhanced, but at the same time diversification strategy also gives enterprises a certain risk, so that business management becomes more difficult. First, it will spread the business resources, so that the operating costs of enterprises increased. Secondly, if it is not implemented properly, it may lead to the weakening of corporate brand and the core competitiveness of its products. Through the domestic and foreign large number of enterprise management practices show that, always adhere to the diversified development strategy and the final survival of the enterprise to become the industry elite, have the core competitiveness of the brand in a certain field. Also because of this, enterprises in the choice of diversification strategy, must be rational and cautious.This paper based on literature analysis, interviews and other research methods, the modern enterprise’s diversified development strategy, enterprise development strategy and the application of statistical applications such as theory, in summary, refining the XLH corporate diversification development strategy factors based on, using empirical research methods, through the method of questionnaire investigation and factor analysis of these factors for analysis and correction, XLH corporate diversification development strategy evaluation index system is established, through study on Evaluation of 22 products in the XLH corporate diversification development strategy, combined with the reality of the situation, put forward to enhance the XLH corporate diversification development strategy optimization measures. First of all, the introduction part. It mainly introduces the background, this paper and its significance, diversified development strategy of domestic and foreign research status, research ideas and research methods; secondly, diversified development strategy theory, a comprehensive analysis of the diversification of the development strategy of the concept and mode, to explore the pros and cons of the diversified development strategy; moreover, XLH company diversified development strategy factors analysis. This paper analyzes the factors of diversified development strategy of XLH company from two aspects of internal and external factors, according to the preceding analysis, the influencing factors system of diversified development strategy of XLH company; fourth, construction of XLH company’s diversified development strategy evaluation index system, according to the influence of diversified development strategy established by XLH, the factor system, design the questionnaire and investigation, using factor analysis method to analyze the collected data, extract the key influencing factors of the diversified development strategy of XLH company, XLH company has established a diversified development strategy evaluation index system; fifth, XLH company diversified development strategy of comprehensive evaluation, using the established evaluation index system, evaluation and analysis of 22 samples of diversification the development strategy of XLH company, that the diversified development strategy of these products; sixth, according to the XLH product diversification development strategy of quantitative analysis to explore the XLH corporate diversification development strategy implementation measures, mainly includes 6.1 increase research and development investment capacity diversification development strategy of talent incentive mechanism construction, diversified development strategy is the development of the cultural environment etc.; the, to conduct a review of the work, and points out deficiencies in this thesis and further research direction.