Research Diversification Strategy Of WY Company

With the deepening of reform and opening up,the social economy has been developed rapidly,and people’s living conditions have also been significantly improved.Similarly,people have gradually realized the importance of learning.Under this background,a large number of educational institutions have emerged,which have been rapidly developed and gradually matured in China.In the context of policy support,China’s education and training industry has ushered in huge development opportunities,but it also means that it will face more fierce market competition.WY technology co.,LTD.Is a company founded in 2016,education technology company,mainly engaged in education training,short-term training,education research and development,education,culture,science and technology industry products,consulting services,basic education,education training set magazine,books,audio and video publishing,overseas study service,education,software development and other business.After two years of development,WY not like new Oriental science and technology as leading enterprise in the industry occupies the absolute dominant position,but also by the good development situation make the enterprise formally on track,WY technology to further development in the fierce market competition,the need for reasonable development strategy,provide the correct development direction for future development and development strategy.In this paper,WY company is taken as the research object,and the five forces model,SWTO theory,core competitiveness and other theories are used to study the diversification of the enterprise.In combination with the basic situation of WY company,the diversification strategy choice of WY company is made,and the corresponding safeguard implementation Suggestions are given.This paper is divided into six parts: the first part is the introduction part,mainly introduces the research background and purpose of this paper,as well as the research ideas,content and innovation points,and also summarizes and analyzes the current research status.The second part is the theoretical basis,introduces the definition of the main concepts involved in the research,and explains the concept and types of diversification strategy,diversification strategy motivation,etc.Understand the competitive advantage theory and core competence theory related to diversification strategy;This paper introduces SWOT and porter’s five forces model.The third part is the analysis of the status quo of WY company,respectively for WY researches on the internal and external environment for the development of the company,using the potter five models to WY external environment for the development of the company are analyzed,then the study of WY internal environment for the development of the company,the last is the SWOT analysis of WY company,deeply analyzes the WY company’s strengths,weaknesses,opportunities and challenges facing carried on the thorough analysis,the strategic choice for the back WY company provides realistic basis.The fourth part is the diversified strategic choice of WY company,which accurately carries out the strategic positioning of WY company.The diversified strategic choice and strategic layout of WY company are put forward in detail.The fifth part for WY company guarantee implementation of the diversification strategy,according to the basic situation of WY company and the choice of the strategy of diversifying above,put forward the reform of company marketing strategy management system,optimizing the talent training and incentive mechanism,strengthen technical cooperation and cultural propaganda and strengthen the risk prevention and other diversified strategy implementation guarantee implementation of the corresponding Suggestions.The last part is a summary of the full text of the research is summarized,and the shortcomings of the research proposed prospects.