Research On The Marketing Strategy Of Individual High - End Customer Financial Management In Bank

Recently, with commercial banks speeding up the pace of innovation, the personal financial business has become an important part of strategic transformation. Therefore, medium to high end customers become the focus of Banking competition, and personal finance business become the main approach. However, bank financial business marketing in our country is in the primary stage with low loyalty and high mobility, which push us to discuss strategy of bank financing businessThe author has been working in a branch of a state-owned commercial bank for 15 years. In the research. author choose Hushu brunch of G bank as sample, learn the advanced experience of foreign Banks, and finally design mixed marketing strategy and dig target customers through the clear market segmentation, accurate market positioning and the use of big data. The conclusion of the research would promote the development of personal financial business in our country, which has the extremely vital significance to the financial field.