Research On Medium & High End Customers Marketing Strategy Of Branch QS Of Huishang Bank

“Bale's Law” believes that although medium & high end customers account for only20% of the total customer base,they can bring in 80% of profits,which also shows that the role of medium & high end customers is very important.The medium & high end customers are not only an important growth point for the profit of commercial banks,but also a booster for the strong innovation of commercial banking business,and also an important cornerstone for the sustainable development of commercial banks in the future.In addition to bringing more profits to the banks,medium & high end customers are also conducive to the adjustment of the bank's income structure,which can drive the development of traditional deposit and loan business and intermediary business,which is conducive to the bank's brand building.Therefore,it is necessary to study the problems existing in the development of medium & high end customers in commercial banks,and propose countermeasures in line with the development of medium & high end customers in commercial banks,which plays an important role in the sustainable development of China's banking industry and the entire financial market.With the rapid development of China's economy and the increasing disposable income of residents,it has brought a broad market space and huge development opportunities for the retail business of commercial banks.Although the branch QS of Huishang bankhas developed rapidly in recent years,the scale of medium & high end customers is still short-board.In the context of fierce market competition and increasing demand for value-added assets,how to maintain and expand medium & high end customers and adopt targeted marketing strategies to increase the contribution rate of medium & high end customers to banks is a steady development of banks.The key to transformation and upgrading.Therefore,on the basis of relevant marketing theories,the paper analyzes the problems in the marketing of the medium & high end customers of the branch QS of Huishang bank,and formulates a scientific and effective marketing strategy,which can increase the number and proportion of medium & high end customers of the branch QS of Huishang bank.It is of great significance to promote the development of the retail business of the branch QS of Huishang bank.It also has reference significance for the customer marketing work of other domestic commercial banks.This paper,by using the method of literature review,case study and questionnaire survey method,on the basis of the analysis of the domestic and foreign research status,itanalyzes the branch QS of Huishang bank in the medium & high end customers in the marketing process existing problems,and comprehensively analyzed the branch QS of Huishang bank in the medium & high end customers internal and external marketing environment,based on theory of STP,branch QS of Huishang bank in the medium &high end customers market positioning,put forward the suitable for branch QS of Huishang bank in the medium & high end customers marketing strategy,finally from the organization's security,personnel security,system security,financial and technical support,and so on has established the corresponding safeguard measures,The aim is to provide a reliable foundation for the smooth implementation of marketing strategy for medium & high end customers of branch QS of Huishang bank.