Pricing Strategies And Licensing Of Technical Licensing, Technology Licensing And Vertical Relevant Markets

This article expand Wang (2002), Cai et al (2009) and Li and Ji (2010) technology licensing framework, taking into consideration the existence of an intermediate fiscal upstream suppliers, downstream of the final two fiscal vendors (including a patent holder and a being industry licensees) authorization and market competition.The study found that:a middle fiscal manufacturers whether to adopt a uniform pricing or differential pricing, the patentee when innovation is large enough to take a fixed premium will be higher than the authorized level of profits without technology licensing, which is with Arya and Mittendorf (2006), consistent with the view; 2. manufacturers to take in the middle of the fiscal situation under a unified pricing, whether large or small, innovative, patent royalties units authorized to take profit level will be higher than those without the constant technology licensing.3. middle fiscal manufacturers to adopt a uniform pricing under, when innovation is large and is large enough, the patent owner the right to adopt a fixed unit of gold profits will be lower than the premium profits. 4.The pricing difference among manufacturers to take the next fiscal, when innovation is huge or enormous, as long as innovation is large enough, the patent holder to take profits will be lower than the premium unit does not authorize profits. The cause is not authorized by the patent holder.5. The difference in pricing among manufacturers to take the next fiscal, when large innovation, the patent owner the right to adopt a fixed unit of gold profits will be lower than the premium profits.6. pricing differences among manufacturers to take the next fiscal profit patentee the right to take the unit will remain above the fixed deposit premium profits.7. Under the patent owner the right to payment authorization to take a different strategy, in the middle of its fiscal manufacturers to take advantage of differences in the pricing strategy.8. pricing differences among mining firms under fiscal, or when is the next big innovation innovative small but relatively large, the patent owner the right to adopt a fixed social welfare payments under the authorization policy units higher than the patent owner the right to take the gold level.