A Study On The Image Building Of Yangzhou City

Tourism image of the city has become a hotspot circles, by the national tourism city’s attention. A city if not distinctive, unique city tourism image is difficult to permanently attract tourists. City tourism image-building is a systematic project, involving image positioning, promotion and other aspects of the design and shape. Thesis is summed up results of previous studies based on empirical research as the city of Yangzhou, Yangzhou city to explore the tourism image positioning, design, marketing and other related issues, and put forward the countermeasures to increase. A total of six full part.Introductory part by the city tourism image interpretation, review, select and significance of the subject and the like. Based on the definition of the concept of urban tourism image of the focus is a summary of the results of previous studies to determine the topics, and stressed the significance and importance of the research paper.The second part is the theoretical basis and analytical framework thesis. The specific content of the main image of the city is the theoretical basis of the study of tourism, research methods, and research and technology roadmap. Theoretical basis for empirical research studies lay the foundation for later.The third part is the analysis of the Yangzhou city tourism image positioning. Respectively, in-depth analysis from Yangzhou city tour places of historical and cultural context and urban tourism resource elements Yangzhou, Yangzhou city tourism market in these areas, but also through social questionnaires, Yangzhou city tourism image of the audience to conduct research and analysis, and finally Yangzhou city, including a comprehensive analysis of the competitiveness of the market tourism image, image positioning and slogan design to fully grasp the situation Yangzhou city tourism image positioning.The fourth part discusses the localization problem diagnosis and thinking Yangzhou city tourism image. Based on questionnaire data, Yangzhou city tourism image analysis of the problems and to address these issues Reflections comments and suggestions.The fifth part of the main city of Yangzhou tourism image design. Yangzhou city tour includes the concept of identifying image design, image design, visual recognition, music recognition image design, urban tourism image of the logo and slogan design, etc., and Yangzhou city tourism image design made several caveats.The fourth part discusses the Yangzhou city tourism image of the design problem. Yangzhou city tour includes the concept of identifying image design, image design, visual recognition, image design and other aspects of music recognition, and Yangzhou city tourism image design made several caveats.The last section explores the Yangzhou city tourism image promotion. Including Yangzhou city tourism image promotion strategies and tools discussed. The purpose is to be able to more comprehensive means of Yangzhou city to promote tourism image.City tourism image positioning, design, marketing and other aspects, one can not see the end of the process. Because this is the process of changing a spiral system, the characterization of the city requires a combination of its own conditions while also keeping up with the pace of the times and innovate, only with local characteristics, unique, distinctive city tour in order to promote the image of the city tourism sustainable development.