The Research Of Henan Tourism Image Transmission

In recent years, regional tourism image dissemination of the growing As passengers travel between the increasingly fierce market competition, local tourism managers create a positive image of its own tourist attractions to enhance the tourism competitive advantage. Henan has a variety of substances tourism resources and rich historical and cultural advantages of the humanities, but outside of Henan, Henan people understand there's great deviation, its overall image has long been misunderstood and distorted, and even once demonized, resulting in a large extent Henan travel restrictions on the image of the upgrade. Under these circumstances, Henan tourism managers to fully exploit their own image of various material and cultural resources, the use of image transmission, using a variety of communication channels, remodeling and external effective dissemination of new tourism image of Henan Province, and Henan province to travel from tourism Strong changes. This Henan tourism development and the development of society as a whole have an important realistic significance to the development of other tourism is also great draw.In this paper, Henan tourism image and its dissemination to the definition, composition, elements of operational procedures on a brief, the tourism image transmission in Henan and simple description of the status quo; then select newspapers, television, Internet and other media reported the public image of tourism in recent years, Henan Construction activities as the main text, from the current tourism image of the formation mechanism and the dissemination of research results, and so they have to carry out dissemination of content and mode of transmission of classified and comparative analysis in this sort out on the basis of optimized image transmission in Henan tourism strategy With a view to exploring tourism image of Henan spread awareness of the law; Finally, with the new situation in Henan Province Tourism, the reference "in Henan Province 2006-2025 tourism development master plan" in the future Henan tourism image to further effective dissemination of thought.In combing the actual image of tourism in recent years, Henan dissemination activities, mainly from the tourism image of this building hardware and software optimized for a two point spread analysis, which focused on a variety of elements of the integration of traditional culture and modern art forms, the combination of Tourism Festival and generous things in the activities of the Global Chinese Story, and other initiatives; thinking about the spread of Henan tourism image optimization strategy, its public relations activities carried out in the exposed individual issues to consider strengthening public relations activities in the audience a destination, Life laws, and cultural needs and other factors specific characteristics of the proposal.