Research On The Marketing Strategy Of Ecotourism In Lianhu Lake National Wetland Park Of Tieling

Lake Lotus wetland is located in the Southern part of Tieling city, which is mainly composed of landscape and wetlands areas, the park covers an area of 24.42 million square meters, of which the wetland covers more than 60% of the area. To make full usage of the unique natural wetlands and ecological resources, to be complied with the country’s booming tourism industry around the Lotus Lake Wetland tourism-related economic development, has become a major economic revitalization idea of Tieling city.In this paper, we take Tieling Lake Lotus National Wetland Park as an example. Using literature research, field surveys, qualitative analysis, case studies and other methods of Tieling Lotus Lake eco-tourism market research and analysis problems in question as tourists, tourist attractions, not prominent, more single marketing tool, in order to explore the actual suit Lotus Lake marketing strategy case.First of all, the existing literature search and find, on the development status of China’s eco-tourism and wetland eco-tourism related cases were analyzed and studied. Secondly, Tieling Lotus Lake National Wetland status quo has been described in detail in many ways the humanities, geography, natural and biological. After that, and from tourists, tourists, market size, economic, social and environmental benefits and other aspects of the Lotus Lake National Wetland Park is analyzed, including analysis of the strengths, weaknesses, opportunities and threats and 4P marketing theory, etc. provide relevant theoretical basis for subsequent Lotus Lake wetland tourism development strategy. Then, through targeted research and analysis. Tieling Lake Lotus National Wetland Park in developing the overall development objectives, guidelines, and development principles. After another source of tourists, the number of visitors, market size, economic, social and environmental benefits of Lotus Lake National Wetland Park is analyzed to provide a reference for the development of relevant development strategies.This paper on the status of Tieling Lake Lotus National Wetland Park in marketing analysis, and by means of the relevant domestic and international marketing theory, identify the current eco-tourism marketing problems and the current situation through appropriate analysis, and targeted of proposed improvement plan and marketing strategy, provides a new perspective for a more relevant marketing Tieling Lotus Lake eco-tourism marketing and even across the country, to improve the ecological environment and sustainable development of the economy of Tieling region has practical significance.