A Research On Recreational Tourism Product Innovation Of Urban Wetland Park

Developing tourism is the key of treating many relationships between nature with human, protection with utilization, input with output in an urban wetland park, however the ecological modern tourism product development is the key of urban wetland parks. Wetland parks are different in the generation background, resource base and environment, functions from the traditional city park, you need a new situation, with new ideas, theories and techniques for the recreation tourism product s innovative. Based on the concept to build a harmonious ecological city that people can exist in harmony with nature and other people in the city. Base on the study of relevant theory and cases, the paper try to find a way to achieving ecological functions, recreation functions, culture values of a city according to the unique nature of urban wetland park.The paper summarizes the relevant research home and abroad, relevant success cases in urban wetland park development. By making a comprehensive comparative analysis between traditional park and newly emerging urban wetland park in the birth background, resources and environment, function.The author made some questionnaires surveys, and fined some characteristics of urban people in recreation. Proposed 5 basic principles in urban wetland park recreation tourism product innovation: emphasis on ecology in the process of recreation tourism product innovation; emphasis on nature science education in content of wetland recreation tourism product; emphasis on participatory experience effect of wetland recreation tourism product; emphasis on combination with local culture in wetland recreation tourism product development; emphasis on overall systemic completeness in recreation function of a city. Base on these 5 principles the paper proposed 4 ways achieve wetland recreation tourism product innovation:the innovation in concept will guide and make recreation tourism product innovate; to force recreational tourism product innovation driven by market demand change; with the latest theoretical research results and technical to guide recreational tourism product innovation; to innovate by utilizing effective results and experiences at home and abroad in recreational tourism product innovation. The paper proposed that we should focus on developing 6 classes wetland recreational tourism products in urban wetland park:wetland ecology education recreational products; wetlands sight seeing recreational products; wetlands photography, painting, learning and other professional recreation tourism products; wetlands fishing, boating, dining and other leisure tourism products; wetlands hike, bike, climb, etc. outdoor recreation tourism products; wetland local folk enjoying recreation tourism products.Basing on the previous theoretical and innovative design to urban wetland park, taking Jinghu Lake National Urban Wetland Park in Shaoxing City as a case, the author evaluate the gains and losses in the process of wetland recreational tourism product development in Jinghu Lake National Urban Wetland Park. Puts forward some ideas for the planning and design to recreational tourism product innovation in Jinghu Lake National Urban Wetland Park.