Recreation Products Empirical Research Of Changsha Yang Lake Wetland Park Based On The Cognitive-Affective Model

Wetland park is the product of a combination of wetland conservation and utilization, which is not only carried the mission of wetland resources protection and science education development, but also play a role of the city parks in leisure, and its emergence and existence being recognized by the community. Nowadays there are more researches on ecological value and restoration of urban wetland than researches on recreation products. Therefore, I choose recreation products of urban wetland as the major theme of this paper.First of all, I have sorted out the concept and content of urban wetland park, summarized the development of wetland tourism and artificial wetland at home and abroad, and extracted some relevant factors about destinations of recreation products are based on the study of others. These factors are expectation, disconfirmation, emotion, satisfaction and loyalty. Then I have conducted further studies on various elements and understood the relationship between variable of these factors and recreation products. Using Cognitive-Affective model, I proposed a series of assumption and built a loyal model of recreation products in wetland from the three sides which are satisfaction, loyalty and influence.Changsha Yang lake Wetland Park is north of Jinjiang River, east of Xiang River, near by the junction of the two rivers. It’s surrounded by university town in north, Hanpu new town in west and Pitang in south. It borders high intellect and population density district and has developed traffic. Yang lake wetland is a classical artificial wetland and just suits for my research.I collected first-hand information through field interviews and survey methods. Then I did a series of the descriptive statistical analysis and factor analysis correlation analysis to post-processing data by using the SPSS. And I validated assumptions and amended the Cognitive-Affective model. I draw the following conclusions.1. They are uncorrelated which are tourists’ disconfirmation and satisfaction, tourists’ emotion and satisfaction.2. They are correlated which are tourists’ expectation and satisfaction, tourists’ expectation and disconfirmation, tourists’ disconfirmation and emotion, tourists’ satisfaction and loyalty.3. They are partial correlations which are tourists’ loyalty, satisfaction, and expectation with recreation products of Yang Lake Wetland Park.Finally, against the actual situation of tourism product of Changsha Yang Lake Wetland Park, it gave appropriate advice from enhancing the visitors’ expectations of the recreation product supply to Wetland Park and enhancing the visitors’loyalty to recreational products. It has certain sense complementary role on the Wetland Park with recreation products in the future.