Research On The Development Strategy Of Shenyang C Real Estate Company

A few years ago because of China’s real estate industry investment overheating,at all levels of the city house prices rose too fast, China’s central government and local government adopt macro-control measures, has introduced a number of policies to curb the excessive growth of house prices. Several years ago, some of China’s large Real Estate Company began its expansion in the small and medium-sized city’s real estate business, continuous extrusion of these local real estate companies such as C of the medium and small real estate business development of the company. And at the national macro policy and the enterprise internal and external environment is increasingly complex situation, small and medium-sized Real Estate Company has become an important issue in front of the pendulum in the small real estate enterprises through the implementation of their strategic target of development and strategy of the.The Shenyang C real estate company since 1993 November the establishment of the beginning, along with China’s real estate development tide, the continuous development of the company. But along with the our country of the real estate industry market regulation, great changes have taken place in face of C real estate company in the market environment, which requires C company to re-examine the internal and external environment, Formulate a long-term development strategy of C company to deal with the complex changes in the external environment..In this paper, the basic theory of writing is the enterprise strategy management theory, moreover in the combination method of enterprise strategy analysis. First of all, on the basis of the current situation of the development of China’s real estate market on, put forward the research significance and methods of this paper. In the study of the Shenyang C real estate company is the research object, analyzes the enterprise in the face of the external environment and the construction of its internal environment, analysis of the current real estate company C advantages, disadvantages,opportunities and threats through the use of SWOT theory. Secondly, the formulation of development strategies and specific C real estate company in the next step in the development of different products. Finally, this paper puts forward the C company inthe face of the complicated external environment, to give full play to their own advantages, realize the strategic target of selection and company strategy implementation, in order to promote the continuous development of C company.In the process of writing this paper according to the theory of development strategy, taking the development strategy of Shenyang C real estate company as the research object, through the particular areas of Shenyang real estate industry to conduct serious research, combined with the actual situation of C within a Real Estate Company, using a variety of methods of analysis, finally obtains the Shenyang C real estate company will face in the future development of the opportunities and challenges. The formulation of the future enterprise the best stage development strategy for the Shenyang C real estate company with scientific strategy management theory. To ensure that the Shenyang C real estate company in the future market competition continue to develop.