A Real Estate Development Company's Competitive Strategy

A great development has been happened in the field of the housing system innovation since 1998. The historic change from the housing welfare system to the housing commercial system has been taken place in the countrywide. And moreover, the housing market is promoted by the increase of the investment. At the present, the increases of the real estate and architecture amount to 900 billion, and occupy about 9 percent and improve about 2 percent of GDP of mainland of China. Indubitably the real estate has been and Will be the main power of improving the national economy.This article take the A real estate development company as the research object, locates the macroscopic environment to A Corporation, the Guiyang real estate and the environment, the A corporate growth condition carries on the analysis and the appraisal , discovers the A Corporation exterior opportunity and the threat, internal superiority and inferiority. Using the SWOT analytic method the opportunity and the threat which faces to A Corporation, the superiority and the inferiority carries on the match, discovers may supply the choice three kind of real estate competitions strategy. Meanwhile through studies the Guiyang commercial business to use the room, manages the public room and the housing real estate market condition, the union inner environment analysis result, determined A Corporation the main direction for the development ordinary housing, the goal client base locates in the general...