Research On Development Strategy Of Liaozhong Provincial Expressway Industry Corporation

With the rapid development of China’s transportation industry and the steady rise of the level of economic development in liaoning, liaoning expressway service area is smaller, has realized the leap, present a long point, line, area wide, and at the same time as the main line, uneven regional development, the loss of service area increase gradually and face major challenges. The rapid growth of the passenger and cargo traffic volume, reflects the economic and social development of demand and supply. At the same time, the rapid growth of the traffic demand not only in quantity,also performed in more strongly to the requirement of high quality service, the highway traffic security, emergency disposal ability requirements will be higher. Is highway in liaoning province in 2013-2017 industrial development corporation(hereinafter referred to as "company") the critical period, through summary analysis of company development environment, the existing problems and development advantages, combined with the bureau for the company development strategy, clear the company future development direction of a period, establish the main task and goal.This paper studies the main content is: first, introduce the research background,content and train of thought, framework and methods of the study are given, and the information about the development and construction of highway and the current situation of domestic and foreign research and review of research; Second, give related basic theory of strategic management and strategic management analysis tools; Then, based on company overall introduction, mainly includes the development situation of the highway and high-speed industrial company overview of liaoning province, liaoning expressway is given industrial company internal and external environmental analysis, main PEST method and porter five models of liaoning expressway industrial company external environment analysis, and then to liaoning expressway industrial company internal environment analysis; Secondly,gives the liaoning expressway industrial company development strategy formulation and strategy choice, first using the SWOT method to the analysis of the advantages disadvantages opportunities and threats, on the basis of the given liaoning expressway industrial corporation development strategy target selection; Finally,gives the ensure strategic objectives are executed correctly to safeguard measures,mainly include: business, human resources safeguard measures of protection of the implementation of safeguard measures, financial system, enterprise culture and service support system, safeguard measures and the future can continue to conduct relevant business and research content.Based on the use of strategic management of related tools, the paper puts forward liaoning expressway industrial development corporation development strategy target and selection, to the further development of highway in liaoning industrial development corporation has been clear about the basic direction, also for the development and planning of other provincial expressway company to provide the related reference.