Study On Development Strategy Of Hunan Jiangong Concrete Limited Company

Situated in the times when economic globalization deepenns increasingly, and the inside and outside operating environment for enterprise varies day by day, the enterprise is confronted with more challenges. So enterprise development stfategy is very important.Under the trend of economic globalization,in order to make the business enterprise obtain the active power in the globalization market competition, and on the foundation of analyzing the strategic environment factors of the business enterprise development stfategy,we put forward the near-future and the farsiighted strategic programs of Hunan Jiangong concrete limited company.This paper make a strategic analysis of exterior environment, and evaluate the exterior environment factors systematically, at the same time, pointing out the opportunity and the threat which brought by the exterior environment of the Hunan Jiangong concrete limited company. Then this paper carry on a strategy analysis of internal environment of the Hunan Jiangong concrete limited company, assess the internal conditional advantages and the bad situation of the Hunan Jiangong concrete limited company. On the foundation of the above analysis, we adopt the SWOT matrix method to make a general developing strategy of the company. Then through evaluating and choosing, we get the final development strategy. Meanwhile, this paper study on the apply and control of the new strategy, make specific measures on the development strategy and designs on the performance evaluating system when applying the strategies we made.This research result has an important reference function towards the development of the Hunan Jiangong concrete limited company at present and in the future. If we can apply this research result systematically and scientifically, we can get the obvious management performance. However, it should be noted that the environment of the company is changing every time. So we must adjust the development strategy with the changing of the environment in the further.