Research On The Relationship Between C2C Electronic Service Quality And Customer Loyalty

New online shopping experience to bring convenience for people, form a strong "Otaku economy". In 2012, China’s online shopping total 1.2741 trillion yuan,and 6010 yuan per capital net purchase amount. Network platform rising popularity, active transactions, efficient allocation of resources, so that manufacturers have found a new,cost-effective sales channels.Meanwhile, the domestic users evaluate a negative impact on e-commerce online shopping survey, 37.39 percent of Internet users believe that product quality, service can not be guaranteed, 32.13% of Internet users believe that online shopping complex procedures, 23.14% of Internet users believe that the law is not enough perfect, 6.94 percent of Internet users believe that the means of payment trouble. Service and shopping procedures should be addressed in e-commerce, obviously,the quality of service has become affecting e-commerce which one of the most important factors.Based on the research of scholars at home and abroad, combined with current theory of Consumer Psychology, trying to verify the quality of service to consumers loyal to a certain degree of influence. From the C2 C platform and stores these two aspects to prove,C2 C platform which includes the quality of service interfaces, web content, usability,reliability, responsiveness, security, individuation several dimensions. C2 C quality of service from the physical store, assurance, caring, reliability, logistics and delivery services, evaluation and service and other dimensions to illustrate the impact of service quality on customer loyalty city. By designing a questionnaire to various social groups for the survey, demonstrate the influence of different dimensions of customer loyalty.Different importance for different measures to enhance the quality of services to improve the repeat purchasing power electronics improve customer loyalty.