Research On The Development Of Credit Insurance In X Insurance Company In Inner

As China’s personal and enterprise financial diversification service demand is more and more strong, the cooperation between different financial institutions is becoming more and more closely, and the cooperation between insurance companies and banks is gradually deepened. The insurance companies also seize the opportunity to find new ways of development and profit growth.As China’s first bank insurance company, X insurance company has an unparalleled advantage in the channel, credit guarantee insurance products is the innovative products that use this channel, and it also becomes the first branch in the western region, which has a high research value.X insurance business in Inner Mongolia area. It also represents the overall development trend of the Inner Mongolia X insurance company.Through the development of X insurance company credit guarantee insurance in Inner Mongolia in recent years, the paper analyzes the causes of the current development difficulties, through the development of domestic and international experience, put forward eight measures, including the external environment is divided into policy support and industry cooperation, internal reform including strategic planning, product transformation, marketing planning, risk control measures, personnel training and incentive system.