Full Dress ShangPin Culture Communication Co. Ltd. Business Plan

Full Dress ShangPin Culture Communication Co. Ltd. is a Domestic high-end focus full dress Service Company. Full Dress Shang Pin show the charm of high-end dress in a unique fashion perspective, with the purpose of a pair of a full-service program, can allow customization to feel superior design ability of the designers in the process, can also allow the custom to get a truly their own exclusive dress.Full Dress Shang Pin will implement the new OAO mode of operation, so that the perfect combination of online and offline. On Line opens up its own official website, and consumers can feel comfortable on the site to pick their favorite style of dress,off line founds dress exhibition center in Guangzhou,Shanghai,Beijing and other big cities,let line choice into a line under the order, and through the advanced 3D body scanning instrument,it can be easy for consumers to provide new try on experience.Full Dress Shang Pin with the attitude of “customer first” service constantly brings fresh concept and fashion elements into the custom dress, making more high dress custom plasticity, to ensure to create everlasting unforgettable sweet memories for customs.Considerate and thoughtful service concept, so that customers can enjoy a complete set of tailor-made services.Through the preparation of the business plan of Full Dress Shang Pin Culture Communication Co. Ltd., it can provide an important reference and basis for the future of the company in the future. Analysis of the industry, customers and competitors, clear the project after the start of the market environment, the target population and competitive landscape. Through a series of marketing plan, Full Dress Shang Pin company can quickly enter into the Chinese market, and gain benefits. Specify the direction for the project operation plan, forecast financial plan to provide a powerful guarantee for the project.The business plan takes the author's learning during the MBA as the main theoretical basis,including the 4Ps theory, STP theory, database marketing theory,Porter's five forces model, SLEPT model and so on. A thorough analysis andResearch on the custom of the high-end dress which is planned by the dress culture Communication Co., ltd..The first chapter of the business plan is the development of full dress industry at home and abroad, briefly describes the business background of the environment, describes the research contents and research route;the second chapter is the overall analysis of Full Dress Shang Pin Culture Communication Co. Ltd., selects the business and marketing pattern of the goals and principles as well as the network marketing advantages and disadvantages to be introduced in detail.;The third chapter through the analysis of full dress industry's macro and micro environment, elaborates that Full Dress Shang Pin Culture Communication Co. Ltd. may face opportunities and threats;The fourth chapter mainly studies the Full Dress Shang Pin Company's target groups: high-end and high-end entertainment and business tycoons, understands their cognition of custom dress industry and consumer habits; the fifth chapter through the analysis of the competitor's custom dress industry market, puts forward the corresponding competition strategy; the sixth chapter uses the STP theory, 4PS theory, marketing strategy, and combines with the analysis of network marketing plan and profit model,for Full Dress Shang Pin Culture Communication Co. Ltd. puts forward an executable marketing plan, and finally use the number of security database marketing theory for the entire marketing plan; the seventh chapter is on the operation of the project plan,including short-term and long-term operating procedures, planning and operation team; the eighth chapter mainly introduces the demand of funds, and uses specific plans, Three forecast report, and analysis of the profitability of the project; the ninth chapter is the whole project executive summary.The business plan can provide strong protection for Shangpin in the process of execution in the future, and also help Shangpin became one of China's leading high-end dress custom corporate giants, contributing to the prosperity of China's full dress market.