Marketing Strategy Of AMOR Wedding Dress Studio

Since ancient times,marriage has been an indispensable priority for Chinese people,and wedding dress is an indispensable part of marriage.Since the reform and opening up,the wedding dress market has been progressing and developing with the economic growth and the improvement of people’s living standards.With the rise of the Internet economy,mobile terminals penetrate into every scene and detail of life,and after the 90s and 95s gradually become the main force of consumption,wedding dress industry marketing is also constantly developing and changing.This paper mainly through the study of AMOR wedding dress studio,to understand the current situation and future development trend of the domestic wedding dress market,and according to the situation of the studio market research concluded that for the study of other wedding dress business provides a reference and experience.This paper first introduces the research background and significance,according to the actual situation to determine the research content and research methods.Then,the marketing strategy and related knowledge of consumer behavior are discussed.The third chapter introduces the development of the wedding market,elaborates the development of China’s wedding dress and the development of the wedding dress industry.The paper also introduces the basic situation,development status and main problems of AMOR wedding dress studio,and puts forward some problems according to the actual situation.The fourth chapter uses the method of consumer behavior analysis to design questionnaires for the previous problems,and distribute and recycle them.EXCLE and SPSS software were used to analyze the survey results and draw relevant conclusions.In the fifth chapter,according to the survey results and referring to the relevant theories,the author puts forward some suggestions for the improvement of marketing strategies,and summarizes the shortcomings and prospects.