Research On The Development Strategy Of Yunnan Chihong Resources Comprehensive Utilization Development Co., Ltd

The paper is combined enterprise strategic management with pratical matters of precious metals smelting enterprise, guided by the development orientation of Yunnan ChiHong resources comprehensive utilization and development company.The author has collected much data and written materials through deep research and several communication with managers、high-end technical personnels and marketers of the company. Based on the work, the paper is focused on researching the development strategy to adapt to the changed circumstances of Yunnan ChiHong resources comprehensive utilization and development company,and is analysed by the method combining theory and practice. Firstly,the background and meaning of the topic is introduced in the paper. The author summarizes the development strategy study situation in China and abroad and the research process of enterprise competition theory, through review of the theory,to guide the research. Besides, the author uses a combination mean of "PEST" to analyse the external environment the company facing and points out the problem the company existing. Further more, the author points out the development strategy of Yunnan ChiHong resources comprehensive utilization and development company,through use of "SWOT" analysis method combining with the development of the company’s strategic positioning. At last, the author analyses the specific work to implement the development strategies of the company and the safeguards to ensure the implement of the development strategies of the company, starting with the implement and guarantee of the development strategies.The study of the paper shows that human resource strategies、 low cost marketing strategies and differentiation strategies in extending industry chain to improve the added value of the products should be usd in Yunnan ChiHong resources comprehensive utilization and development company as its development strategy,through strengthening both training and introducing of high-end scientific talents、decreasing funds reserve and extending industry chain etc. Meantime, to ensure the implement of the development strategy of the company, corresponding guarantee measures have to be used in Yunnan ChiHong resources comprehensive utilization and development company.At last,it is hoped that the study of the paper can have certain value for reference to Yunnan ChiHong resources comprehensive utilization and development company and other similar smelting enterprises.