Research On The Development Countermeasures Of Hangzhou Changyun Group

Zhejiang Province, Hangzhou’s changyun group is the largest road passenger transport enterprises, with rail, air, sea, inter-city rail transport infrastructure continues to improve, high-speed Intercity light rail, high-speed rail, airports, the rapid construction and network of road passenger transport enterprises and increasingly fierce competition between the railway, civil aviation, prospects grim.Through various types of data, information, empirical analysis of railway transportation, civil aviation, road transport development and road changes in passenger demand. See the road passenger transport enterprise environment and future development trends. Through the development of Hangzhou’s changyun group history background, external and internal environment analysis according to the characteristics of road passenger transport enterprises, using SWOT analysis method for the analysis and research about Hangzhou’s changyun Group’s strengths, weaknesses, opportunities and threats, identify problems of enterprise’s core competitiveness and. According to enterprise strategy management theory and reality problem of Hangzhou’s changyun group and proposed future development of Hangzhou’s changyun Group’s strategic direction, business development, and starting from the business module to develop specific business strategies and implementation measures.In this paper, the development period of transition for Hangzhou’s changyun group has practical significance, for all other road passenger transport enterprise in a severe situation with the type also has some references.