Water Cloud Leisure Farm Business Plan

With the rapid development of city economy and urbanization, bring about pollution and bad living environment, food safety problems, to speed up the pace of life, work pressure increased.The people living in the city, there is an urgent need for a place, can ease the pressure, healthy life. The theory of the leisure farm project as the research object,through the form of a business plan, refers to the domestic and foreign leisure farm project,using strategic management, marketing management, financial management, of leisure farm project for the feasibility of all-round, multi-level research.This paper firstly summarizes briefly the background of the project, strategic planning,design and management of the park, the project products and profit model; and then through the Pest model and the Potter five forces model on macro environment and industry competitive environment analysis, the macro environment of the project is very favorable, and competition in the industry is smaller; followed by SWOT analysis of the advantages and disadvantages of the project, the opportunities and threats were analyzed, it is concluded that the project development opportunities far outweigh the disadvantages,facing internal advantage is far greater than the threat; followed by STP method to carry out market segmentation, and define the target market and market positioning; in determining the target market, we determine the combination of marketing strategy of the project through the 4P and 7p theory; based on the marketing strategy, the park is divided into ten functional areas, and to develop the corresponding organizational structure,personnel allocation and compensation scheme. On the basis of the above analysis, we determined the project investment financing, out of the way, and forecast the project within five years of income, expenditures, cash flow; then, we the project payback period were calculated and obtained the dynamic recovery period, visible in the project investment security is good.Any project has risk, finally, we analyzed the various risks that may be encountered in the project, and to develop the corresponding countermeasures, as far as possible to avoid the risk, or the control effects of risks to the minimum.