Business Plan Of Nong Qing Yuan Ecological Leisure Farm

With the sustainable growth of social economy and the rising living standards, the Chinese people’s way of life also gradually changed; more and more people are eager to get out to the suburbs, close to nature and get relax. Just because of this sharp increase in demand, ecological village leisure tourism has become very popular recently. And this paper is a business plan about an ecological leisure farm.The research object of this business plan is an ecological leisure farm project named “Nong Qing Yuan” Ecological Leisure Farm, which is located in Jing Hua Pu Town Ning Xiang County Chang Sha City Hunan Province.This paper adopts the research method of combining theory and demonstration, qualitative and quantitative analysis. The contents of the study include the basic situation analysis, the market research and analysis, the marketing strategy, financial evaluation and risk analysis of the project, etc.This paper firstly introduces the condition of the location, the scale and schedule of the construction, positioning and management of the project, and then through the PEST and SWOT analysis tools, as a comprehensive consideration of the situation of the project and the market environment, to find that the "Nong Qing Yuan" Ecological Leisure Farm has many advantages, such as, suitable location and convenient transportation, superior environment, in line with national policy of developing rural tourism, big quantity of customers, the administrator in charge of the theoretical knowledge and rich practical experience.Secondly, take the consumer segmentation strategy and the 4P marketing strategy, to determine the specific marketing projects.Then, on the basis of the estimation of the investment, cost and income to estimate the financial analysis of the project, and through the investment recovery period, net present value and the rate of return on investment to determine the feasibility of the project. Then put forward for the various risks and give relevant countermeasures.In conclusion, the project conforms to the national policy of rural tourism development, has great market prospects, needs small investment, has a certain profit ability, at the same time, meets the customer demands and realizes the dream for the entrepreneur that to pursue meaningful sense of belonging needs of life. It is a good entrepreneurial project.