Research On Market Orientation Strategy Of ICN1 Industrialization Project Of DSN1 Positioning IC

In the whole satellite navigation industry, the proportion of the Beidou industry gradually expanded. But because aviation infrastructure investment cycle is longer, a recent preliminary realize regional beidou satellite navigation and positioning, in the proportion of beidou satellite navigation field at present still lower, known strong market demand, the market prospects of big imagination space. Explosive growth in mobile Internet intelligent terminals in satellite navigation subvert civilian products upgrading and the important role of satellite navigation by wide attention both at home and abroad, and also because of the rapid expansion of intelligent terminals, satellite navigation industry is to enhance abilities of national science and technology, security and economic ability of the important measures. Development of satellite navigation technology and industry, especially the chip industry, at the top of the industry chain is the key to move industrialization of beidou satellite navigation.This paper is to study Beijing xx company "DSN1 localization IC chip" industrialization project market positioning. Closely around the industrialization project, based on market of incarnation, into a wider market for the company, scientific and accurate market positioning and preparation, according to the market analysis and accurate positioning, produced in accordance with beidou industry development and market demand of chip products. Analysis on specific problems in specific companies, business opportunities and risks, strengths, weaknesses, and establishing the model of SWOT-CLPV quantitative analysis in the face of all kinds of situation should be taken to determine the enterprise strategy; Combined with the enterprise’s market position and market analysis of the external conditions, as well as on Chinese satellite navigation and positioning chip market users in the field of research, application of the theory of STP method, establish the enterprise market positioning strategy, adjust the chip product positioning and marketing strategy, meet the demand of market orientation and, adapt to market changes. The rationalization of market decisions and recommendations for the projects. For the implementation of the strategy of market orientation set corresponding human resources organization mechanism, ensure the effective implementation of the strategy. This paper research on the current industrialization of satellite navigation and chip scale development project market positioning analysis has a certain significance.