| With the rapid development of information technology and wide application in the bank, commercial banks are the basis of the existing business, the use of Internet technology to provide customers with comprehensive, unified, safe and convenient financial products and services, the development of online banking has become one of the most important part of the banking business。Facing the increasingly fierce competition, the existing marketing strategy of G bank is to be improved, to study the incentive mechanism is not complete, service is not in place, business product lag, technology to be updated, and so on, how to launch a full range of marketing, improve service quality and so on, put forward a set of effective development strategy, enhance brand competitiveness, and further development of G bank online banking. |
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