The Research Of Industrial And Commercial Bank Of China For Trade Development Strategy Of Internet Banking In New Times

As the rapid development of Information Internet Technology and the fastpace of the trend on social economic informationization, in U.S.A. andEuropean countries, Internet Banking has become one significant financialinstrument, and played an irreplaceable role comparing with traditional banking.These years, Internet Banking has also become the focus of the competitionamong domestic commercial banks, as an important method for commercialbanks to explore the marketing space, reduce the business cost, stream thepressure of cabinet, strengthen the competitiveness, increases the quality andefficiency of service. Meanwhile, Internet Banking brings new profit point andprofit mode for commercial banks. However, because of the difference ofenvironment and condition in each bank, it may be unable to show its ownadvantages in competition if it is developed with identical mode.At first, this paper discusses the concept, the history of development and itscharacteristic and superiority of Internet Banking in the information society.Secondly, in the face of fierce market competition, comparing with the currentdeveloping situation of craft brothers at home and abroad, this paper analysis themacro-environment and competition-environment of the ICBC’s Internet Banking, and identify its opportunities and threats, strengths and weaknesses ofthe development. Using the SWOT method, this paper analyses the developmentsituation and the existing problems of ICBC’s Internet Banking. Then based onthe product attributes and the important values in true-life, this paper advancesand expatiates several important future developing mode of ICBC’s InternetBanking, such as the E-financing, E-business, E-credit, internationalizationmode and so on. In conjunction with the future development of the InternetBanking trends, the paper gives advices of measures in several key issues, suchas marketing strategy, business managing strategy, organizational models, riskmanaging strategy, technical strategy, to explore a proper portal for futuredevelopment of silver road.To make it convictive, this paper tries to use theoretical and practical mattersand quote the latest reach documents, data and diagrams. Hope these practicalsuggestions would be valued and salutary to the future development of ICBC’sInternet Banking and would also make contribution to major China MerchantsBank Internet Banking in the more and more violent competition.