Research On The Reform Of Mixed Ownership Of State - Owned Tourism Enterprises Under The Condition Of Industry M & A Fund

Tourism plays a more and more important role in economy as the society develops. Chinese government pays more attention on tourism and supports it with many new policies. And thus a golden age comes for the tourism companies.State Owned Scenic Spots Enterprises are facing many problems due to the history issues, such as the lack of capital, the blur of ownership, the chaos of government and enterprise, the disorder of management, and so on. So they need adjust the capital structure by introducing private or foreign investors, and get through the trouble with the help of their industrial experience and advance management institution.Industry mergers and acquisition fund will be very helpful in the reforming of State Owned Scenic Spots Tourism Enterprises: on one hand, it can help them build modern enterprise institution, attract investment and integrate the industry; on the other hand it will invest related industries and activate the local economy.The cooperation between HNA Tourism and Guilin government is a typical example. They reached an agreement on developing the local tourism together in Guilin or even Guangxi Province. It conducted by merger and acquisition fund, supported and controlled by government and state owned enterprise, attracting private investors. It has improved the running of Guilin Tourism Ltd, and its model is worth to be promoted.The author analyzed the case and the theory about mixed ownership reform and learn that merger and acquisition funds can conduct the mixed ownership reform of stat owned scenic spots tourism enterprise by attracting private or foreign investment and introducing advancing management, and its rich industry experience will be helpful as well. So the author summarize a general model which suits for more State Owned Scenic Spots Tourism Enterprises.