| With the development of our country's economy,the overall economic growth and the improvement of people's living standards,people are more pursuing high-quality,quality and pursuit of a happy life.Tourism has become the choice of more and more people.As a destination for attracting tourists,the development of tourist attractions directly affects the operating efficiency of investment enterprises in tourist attractions,and the investment strategy is the overall planning of enterprises' investment activities.Therefore,it is particularly important for tourism enterprises to choose the development strategy of investment in tourist attractions.Firstly,it introduces the research background and significance of this paper.summarizes the research methods and main writing ideas needed to write this paper,as the starting point of this paper.Secondly,this paper summarizes and analyses the main business structure and development status of Listed Companies in China's tourist attractions industry,as well as the factors affecting the investment and development of tourist attractions.On this basis,it elaborates the reference significance of C company in formulating investment strategies for tourist attractions.Thirdly,the investment environment and current situation of C company's tourist attractions are analyzed.Then,taking the D scenic spots invested by C Company as a case study,this paper explores the investment experience that D scenic spots can learn from.Finally,on this basis,it puts forward three investment strategy modes,namely,scenic spot + tourism real estate mode,tourism industry chain mode and global tourism mode,and relevant safeguards.C company's implementation of "scenic spot + real estate tourism" mode,tourism industry chain and global tourism mode is a feasible investment strategy for the development of scenic spot industry.To implement the investment strategy,it is necessary to build investment platform,recruit professional investment teams and take risk prevention measures. |
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