A Study On The Impact Of Internet Financial Development On Commercial Banks

Shopping, Financing and chatting have been witnessed the dramatically change via the impact of the internet in the era of the internet’s rapid speed development, and the internet has become an indispensable part of people’s daily life. In such circumstance, what kinds of the revolution it may have if the internet information technology and the mobile communication have been applied into the financing industry, and what era it may create? Internet financing has expressed its strong growth and explosion power in a way to accelerate the capital flow and improve the effective capital allocation, as well as the way to enhance the social competition in the financial market. Internet financing has internally forced the commercial banks to have the revolution if joining the WTO could not bring the shock for the commercial banks。Ailibaba with the internet background has possessed abundant internet source as well as the large amount of the capital, having generated a new commercial product---Yu’e’bao. Yu’e’bao was generated in mid-Jun Y2013 with the cooperation between Alibaba and Tianhong Fund, and it has achieved 81 M RMB in 8 months and reached the historical record. The capital scale has further breakthrough to 50 Billion RMB and achieved to the level of small and medium commercial banks by the indication from the internet big data. Yu’e’bao is a product which promotes the development of the Chinese internet financing and impacts on 1.3 Billion population in a unprecedented way. From the above facts, it is not difficult to observe that the internet financing has created the product and service which could adapt to the public needs and expand its market position by fully taking advantage of its strength, developing its financing characters and exploring a new channel for the internet financing.