Study On The Influence Of Internet Finance On Commercial Bank Financial Products

In June 2013,Alibaba and Tianhong Fund cooperated to launch Yu'ebao.The launch of Yu'ebao is a great attempt and innovation in the history of China's financial industry.It quickly occupied the commercial bank's wealth management market with its low threshold,high profitability and convenience,especially attracting low-end customers that were ignored by commercial banks.Subsequently,many Internet companies began to launch various wealth management products.The emergence of these wealth management products has affected the commercial bank wealth management business to a certain extent.Commercial banks have also begun to cooperate with major Internet companies,they have integrated Internet technology into the innovation,which has had a huge impact on the development of commercial bank wealth management business.Therefore,studying the impact of Internet finance on commercial bank wealth management products has certain practical significance.Based on the development of internet finance,this paper collects a large amount of relevant literature and materials.Based on the three theories of financial disintermediation theory,long tail theory and financial innovation theory,this paper illustrates the impact of internet finance on commercial bank wealth management products,the impact mechanism and impact of Internet wealth management products on commercial bank wealth management products.And using ICBC as a case to use the combination of theoretical analysis and empirical testing,to conduct stationarity analysis,cointegration test,lag period selection,Granger causality test,impulse response analysis,and analyzed the impact of Yu'ebao on the financial management of ICBC based on VECM.And put forward the countermeasures and opinions of promoting the development of wealth management business of commercial banks.This paperillustrate my point of view through the combination of qualitative analysis and quantitative analysis.And believes that in the short term,Internet wealth management will have a certain impact on commercial bank wealth management business,but in the long run,Internet wealth management can promote the development of commercial bank wealth management business.