Application Of TCM And CVM Method In Evaluation Of Recreational Value Of Scenic Spots

In recent years, with the improvement of people’s living standards, tourism is becoming one of the industries which stimulate the rapid economic growth, but the prosperity of tourism also contributed to expanden and increase the breadth and depth of people’s transformation of nature, resulting that natural disasters occur frequently, which makes people realized the importance of harmony between man and nature, therefore, eco-tourism resources which is not harmful to the growth and development rule of nature and provide people with rest or amusement has become a hot research by scholars.In this paper, the recreation value of Yulong Snow Mountain Lao Junshan and La Shihai are quantitatively assessed. First of all, visitors’ information were collected by the questionnaire survey in this three scenic spot, based on the questionnaire information, the basic statistical analysis are made. Next, the recreation value of ecotourism resources will be assessed by Travel Cost Method(TCM) and Contingent Valuation Method(CVM). According to the TCM, the recreation value includes tourists travel cost, time cost, consumer surplus, the recreation value of Yulong Snow Mountain Lao Junshan and La Shihai in 2015 are as follow: 3.5627 billion yuan, 971 million yuan, 1.0726 billion yuan respectively. In CVM, the recreation value is evaluated,based on the tourist willingness to pay. According to the CVM, the recreation value includes tourists travel cost, time cost, consumer surplus, the recreation value of Yulong Snow Mountain, Lao Junshan and La Shihai in 2015 are as follow: 972.7 million yuan, 30.1 million yuan, 4.280 million yuan respectively, at the same time, we analyse the influence of the basic economic characteristics of tourists to their willing to pay, and the results show that in different spots, the influence of these characteristics of tourists to their willing to pay are different. As for Yulong Snow Mountain, age, income and educational level have a significant impact, for Lao Junshan, age has a significant impact, for La Shihai, sex, income and whether to live in city have a significant impact.Based on the analysis above, it can be concluded that Lijiang Yulong county is abundant in tourism resources, which can bring enormous recreational value. Combined with the current development of the scenic area, following suggestions are proposed for the better development of the scenic: 1. The sustainability of eco-tourism should be emphasized. the construction of eco-tourism should be consistent with the conservation of natural resources, negative impact on the ecological environment and biological resources in protected areas should not be found. 2. Pay more attention to the overall development, achieving synergies to create tourist brand. Each tourism projects can work together to form a firm partnership, such as mutual recommendation. In this way, not only the overall attractiveness of the scenic area can be increased greatly, but also gather popularity, bring more tourists. The tourists will contribute to the regional development.