Research On Information Communication Mechanism Of Investor Relationship Management

Investor relations management(Investor Relations Management, IRM) is an important method for listing Corporation to strengthen interaction with investors. As one of the means of corporate governance, investor relations management through effective communication of information, help investors to strengthen understanding and recognition on the value of the company, increase trust and loyalty, and attract potential investors, further improve the market value of listed companies. Investor relations management in developed capital market has more than thirty years of history, but in our country, this concept has not been fully valued by the listing Corporation. With the development of the market, the demand for information of listing Corporation is increasing, and the quality of information disclosure is becoming higher. How to do well the investor relations management, enhances the communication management level, becomes the listing Corporation to explore the investor relations management.In the management of investor relations, the mechanism of information communication is the core and key. The research on the mechanism of information communication will help to expand the current research scope of the investor relations management in China, and help the company to solve the problems in the process of information communication.In this paper, we study the listed company’s investor relationship management information communication mechanism, mainly including framework of the mechanism, construction method and evaluation index, analysis of information communication mechanism of the market value of the company and financing activities positive impact. Industrial Bank is the part of the case. In this paper, the financial industry investor relationship management level higher as the analysis object, information communication mechanism of investor relations management in the practice of Industrial Bank, and of information and communication interactive sessions in the investors play the positive role. In this paper, we prove that the conclusion is: improve the information communication mechanism can effectively enhance the listed company’s investor relations management, enabling investors to obtain more efficient and transparent information, enhance confidence in their investments, so as to improve the market value of the company, the guarantee of listed companies financing activities carried out smoothly. Secondly, commercial banks as the financial industry foundation, in the capital market play an important role in the regulation and the customers mainly investors with the ability to deposit, so commercial banks emphasis on investor relations management is generally higher than general company. Commercial banks should strengthen strategic information communication, broaden the communication channels of the Internet, enhance market awareness and other aspects of the ability to improve information communication.