Research On Regional Brand Effect Of Textile Industry Cluster

The development of textile industry cluster, promotes the development of China’s textile industry. Today, the development of textile industry cluster has entered into a new stage, that is fostering regional brands. The presence interaction between Industrial clusters and regional brand, makes industrial clusters to become the industrial base of regional brand establishing, and makes regional brands to play the brand so that can further promote the development of the textile industry cluster.This paper studies the industrial cluster and regional brand-related theory. We analyze the concept and characteristics of industrial clusters, the formation mechanism of industrial cluster, and the effect of industrial clusters. Then, we analyze the concept of regional brands, the formation mechanism of regional brands, and the effect of regional brands. Based on the above, this paper studies the presence interaction between Industrial clusters and regional brand, and the interactive mechanism between Industrial clusters and regional brand.Then, the paper studies the status quo regional brand in Guangdong textile industry cluster. We analyze the status quo and characteristics of Guangdong textile industry cluster, the problem of regional brand in Guangdong textile industry cluster, and analyze the brand building system of Guangdong textile industry cluster by PEST analysis.In order to do more in-depth research on regional brand building in Guangdong textile industry cluster, the paper studies the regional brand effect of Guangdong textile industry cluster. We propose regional brand effect evaluation methods, establish a regional brand effect evaluation system, and evaluate the regional brand effect and make a concluded.Then, we make case studies on regional brand building in Guangdong textile industry cluster. We analyze the status quo regional brand in Guangdong textile industry cluster by the cases of Humen Town, Dalang Town, and Xijiao Town.Based on the above, this paper proposes strategies and recommendations for regional brand development of Guangdong textile industry cluster, and makes regional brand strategy for Guangdong textile industry cluster.