Research On The Development Strategy Of Heilongjiang Small Income Loan Company

Micro-loan company came into being, in order to alleviate the "San Nong" and financing difficulties and problems of structural problems in the financial system. As a microfinance company first specialized microfinance lender of Harbin,Heilongjiang harvests small loan company has been rapid development of 6 years, the company hasmade great achievements. However, there have been some problems in the development process.In this paper,Heilongjiang harvest small loan company of development status and exists problem of for analysis of based Shang, using PEST analysis method and SWOT analysis method, analysis method, analysis has company development of within external environment, and this based Shang developed has Heilongjiang harvest small loan company of development strategy: to growth type strategy for led, selected reverse type strategy, and diversified strategy and defense type strategy in the of part factors as auxiliary of longitudinal integration development strategy. And development strategies are developed on the basis of safeguard measures. Research results show that, in the domestic microfinance company market competition is becoming increasingly fierce, domestic small and medium enterprises under the circumstances of rapid development, Heilongjiang harvests microfinance companies must give full play to its own advantages, seize market opportunities, actively adjust the development strategy of the company, to make an invincible position in the fierce market competition.