The Research Of Development Strategy For The Harbin Huirentong Petty Loan Company

In recent years, the micro loan companies in our country have been flourishing,especially contributing the development of small and micro enterprises. In the wholenational economy, it shows vitality. Since2009, small loan companies have been emergingacross heilongjiang province And Harbin hui ren tong Microloan Company wasestablished as the first local micro loan companies, always play as a leader, continuing toexpand business with even greater scale. This paper analyzes the present situation ofHarbin hui ren tong Micro loan Companies, puts forward to the strategic development ofsmall loan companies And comes up with some reasonable countermeasures andSuggestions.First of all, From the different research point of views of many scholars, thispaper elaborates the research status of quo of both domestic and abroad on thedevelopment strategy of the micro loans company and introduces the study methods andcontent. It also explains the concept of micro loans and micro loans company anddiscusses the features and types of the micro loans company. Afterwards, it introduces theemerging and main development stages of the micro loans and makes elaboration on therelevant theories of the strategy management. Moreover, the paper analyzes the externalenvironment that Harbin HuiRenTong Microloan Company lays in and makes analysis ofits competitors by means of Five Forces Model. Subsequently, this paper also makesanalysis to the internal environment of Harbin HuiRenTong Microloans Company, mainlyfor resources and capabilities. In addition, on the basis of operation practice, it comes upwith company development goal and summarizes the strength, weakness, opportunity andthreats of the company and concludes with growth development strategy through SWOTmatrix analysis.Finally, to ensure the implementation of the company developmentstrategy, the paper puts forward the development needs and some solutions such asenhancing the company internal construction, beefing up its core competitiveness,reinforcing its risk management and innovating the operation patterns and products.