Research On The Development Strategy

Textile industry is an important traditional industry that occupies an important position in China’s economic and social development. However, the overall growth of the global economy is so weak today, and the demand is also not very strong, China’s textile industry has been under unprecedented pressure. Chinese textile industry, especially the small and medium textile enterprises, has been in trouble.According to this situation, this article selects CX Company, which is a typical traditional textile industry as the research object. First I through literature data and figures interviews to investigate CX’s current situation, and analysis the survey results to find out the problems which hinder in the development of the business. Then, I set an analysis model based on the problems; summarize the key elements leading to the companies in trouble:the operating costs of production and market competitiveness of their products. I also make a successive analysis to these two elements.After analyzing the situation of the enterprise, the paper will propose the development strategy based on the actual situation of the company, which could enable CX to get rid of the plight, through the implementation of differentiation strategy, quality strategy, human resources strategy and expansion strategy to enhance the company’s core competitiveness. In order to ensure the smooth implementation of the strategy, the paper also presents CX Company must complete a series of security measures. Finally, the paper also summarizes the research conclusions and makes an outlook.