Research On Development Strategy Of XK Textile Company

The enterprises of the textile industry is a traditional labor-intensive enterprises, is one of the few pillar industries. A private medium-sized textile enterprises as the research object, targeted development strategy research and analysis, this business has a representative, the same analysis of this paper can also be similar to the other cases the reference and learn.The enterprises many problems in recent years and similar to many textile enterprises have encountered difficulties in financing, recruitment difficulties, leading products competitive advantage is not obvious, and overall competitiveness. In this thesis, the business development strategy study design, in order to help the enterprises out of the woods.In this paper the analysis method, combined with the international and domestic situation of the textile industry as well as the policy of the enterprises of the textile industry in China, through the analysis of the external environment XK textile company, to find the businesses in dealing with the opportunities and threats facing the enterprise internal understanding of the organizational environment analysis, to grasp their own advantages and disadvantages. I wrote the advantages for the enterprise, weakness, opportunities and threats of the integrated analysis by SWOT analysis matrix, and made the development of the company’s development strategy. The strategy is to upgrade to the scientific and technological progress, driven by industry, to further expand the industrial chain, based on. cost leadership strategy to increase the dominant product differentiation, expand into international markets, as the machine competitive cooperation strategy. After this, the company has developed a strategic match organizational structure, strengthen the construction of information technology, emphasis on the construction and development of the corporate culture, and expand financing channels, accelerating technological progress, train personnel, optimize strategic leadership and conduct strategic entrepreneurship eight strategic implementation of safeguards. Came to the conclusion based on the analysis and research.