A Study On The Factors Influencing The Growth Of Small And Medium - Sized Private Entrepreneurs In Jiangmen Based On Individual Differences

With today’s increasingly integrated global economy,the arrival of the big data era,As an important part of China’s economy, private enterprises are faced with opportunities and challenges.In recent years, the development of small and medium private enterprises have sprung up everywhere, they show a strong vitality in the complex and volatile market environment,is the internal demand and inevitable result of economic development,helping maintain the market competition mechanism and ensure a healthy economy.Private entrepreneur as the soul of a private enterprise,Play an irreplaceable role in the process of business growth,at increased risk of the degree of uncertainty in the market environment,small and medium sized private enterprises in order to stand out in the competition to get development,It should be depend on the entrepreneurs.Therefore, it is very important to study the growth of small and medium-sized private entrepreneurs.It has important practical significance to promote the growth of small and medium-sized private enterprises.Research on the Entrepreneur Development Problems has been a hot topic.In the previous studies on the growth of entrepreneurs are mostly concentrated on two aspects such as the individual traits of entrepreneur and environment,the difference is that each research study starting from a different perspective or discipline,the same is the entrepreneur’s growth process is a result of a variety of factors that affect the results.In order to study the influence factors of the growth of small and medium-sized private entrepreneurs,by reading the literature,on the basis of summarizing the previous studies on the factors of entrepreneur growth,based on the theory of individual differences,from the two aspects of the impact of small and medium-sized private entrepreneurs which comes from the character level and the ability to define the influencing factors,filtered out ten factors, and took Jiangmen small private entrepreneurs as an example for empirical study.Empirical research mainly through a questionnaire survey of way for entrepreneurs to conduct surveys and interviews,then used software get on analysis for correlation data,to verify the hypothesis proposed in this study,and obtain the influence of various factors on thegrowth of entrepreneurs.The results of this study showed that,the comprehensive quality under the common action of the ten influencing factors had a significant positive correlation with the growth of entrepreneurs;However, the impact of each factor in the character and capacity of the two dimensions of the growth of entrepreneurs were not the same,the entrepreneur’s achievement motivation, self-efficacy, locus of control,learning ability, innovation ability, relationship ability and risk preference had a significant impact on the growth of entrepreneurs,just risk preference was negatively related to the growth of entrepreneurs;Among the factors that affect the growth of entrepreneurs, the achievement motivation, management ability and innovation ability were more significant than other factors;The influence of entrepreneur’s fuzzy tolerance and opportunity ability on Entrepreneur’s growth was not significant.Finally,this paper combined with the conclusions of the study, gave some advice and suggestions in order to promote the growth of small and medium-sized private entrepreneurs in Jiangmen.