Research On The Current Situation And Countermeasures Of Tourism Destination Construction In Yangzhou City

Tourism is a uprising industry with a rapid development momentum and bright future. It covers a wide range, relats degree, with long chain, also with low consumption of resources, and promotes employment and more social good. In August 2014 the State Council issued the opinions on "Promoting the Reform and Development of tourism", which noted that tourism is an important part of modern service industry, and it plays a big leading role. Accelerating the reform and development of the tourism industry is to adapt to people’s consumption upgrading and industrial restructuring inevitable requirement for expanding employment, increasing income, and poverty-stricken areas to promote the development of the central poverty, promotes steady economic growth and improve the ecological environment, so it has great significance for improving people’s quality of life. Tourist destination is the most dynamic and most vital part of tourism activities, it could bring a lot of popularity and wealth, and promote the overall development of the local economy and social undertakings. Yangzhou is the first national historical and cultural city; it has numerous historical heritage, many cultural relics, rich human resources, beautiful natural scenery, so Yang Zhou as a unique advantage on tourism industry. The local government attaches great importance to the development of tourism, the tourism industry is established as the permanent basic industries, creating an international cultural tourism city is the goal of the city.The vigorous development of tourism is both inseparable from tourism enterprises, local residents and the government support. This paper orients characteristics of Yangzhou City,analyzes the advantages and constraints of the construction of tourist destinations, points a clear path to achieve the construction of Yangzhou tourist destination city, strategies and basic principles,proposed emphasis on theory, practical, workable measures to promote the development of tourism industry in Yangzhou City.This paper is divided into five parts:The first part is introduction, it outlines the research background, significance and the research status of the subject inside and outside of China. The second part explains the basic theory relevant to this study. The third part is the comment research status,which analyzes the tourism resources and development status of Yangzhou tourism industry, and analyzes the advantages and constraints of Yangzhou tourism industry. The fourth Part learn from the experience through development path analysis of the well-known tourist destination and well-known tourist city,such as Chengdu, Hangzhou, Suzhou,which summarizes the advanced experience of these cases. The fifth Part is policy advice for the weaknesses of Yangzhou tourism industry development, points the work on construction of tourism destinations needed to be strengthened, and it puts forward specific policy recommendations and measures for government policy. Finally, it discusses the future research on this subject.