Research On Marketing Strategy Of Honeywell 's Intelligent Home System In South

In recent years, with intense competition in the industry intensifies, enterprise growth, makes its own choice of development mode become more and more important. Enterprises in order to obtain a favourable competitive position, how to judge their own strengths and weaknesses, to match efficient resources and services to their target market, to meet customer needs, improve customer satisfaction, development maintaining exchange relationships with the target market, is essential to the development of the enterprise. This papers research to after more than 10 years fast development became its industry leading who----Honeywell home Enterprise for research object, analysis its by at intelligent home industry current development status, market needs, business mode, competition situation, and discussion Honeywell enterprise in home market in the business status, Sunan market marketing strategy implementation status, focus described its market marketing environment conditions, research enterprise of target market, and market positioning, accordingly proposed has Honeywell enterprise can control of, Construction of the four elements of marketing mix strategy:product; pricing; channel strategies; promotion strategy. Designed to maintain Honeywell home business industry leader, lifting its home system of sales and its brand, the rational allocation of resources, to improve market share, promote sustainable development of enterprises.This research consists of six parts:The first part is an introduction, the background and significance of this study elaborated proud to be a specific description of the research priorities and analysis methods; the second part is an overview of the theory, and marketing of the close ties theory be interpretation, its three development periods described one by one, and later analyzes the focus of the macro environment PEST analysis theory and 4P marketing mix strategy; the third part is the status of research, the study firms as Honeywell its current development status carried out research, and the importance of improving the marketing strategy to be clear; the third part is the core part of this article, expand specifically addressed Honeywell and professional assessment of the marketing strategy adopted by enterprises. The fifth part is combined with previous findings, to be improved with the improvement of its marketing strategy. The last part is a summary, based on the full text content summarized on its vision for future development.