Reserch On Smart Home Marketing Strategy OG NEAT Company

Smart home development potential in the current market environment,but the product is not very clear,and its related products are diverse.NEAT company is an electrical control system for the main products of the smart home company,earlier entered the market.However,due to the smart home market development in the past,the market is not fully open,so NEAT company’s products for individual customers to invest less,and mainly for corporate customers.Now,with the continuous improvement of the level of personal consumption,intelligent product development more fully,so that the smart home consumer market potential has gradually been excavated.At the same time,more and more Internet,household electrical appliance enterprises ready to enter or has entered the field of intelligent Home Furnishing,making the market intelligence products Home Furnishing complex.A variety of smart home market has increased the operational risks associated with the smart home business also provides opportunities for them.The market requirements of intelligent Home Furnishing company based on their own development,combined with the current development of intelligent Home Furnishing characteristics of industrial adjustment,channel improvement and a series of marketing activities,to expand the number of users,and enhance the enterprise market position.This paper analyzes the NEAT company’s current development of internal and external environment,and based on this proposed NEAT company in the smart home marketing advantages and disadvantages.Through the analysis of smart home market,in the marketing strategy,the choice of the STP marketing strategy to play the advantages of NEAT company,and combined with the development of smart home features to select the integration of marketing strategy to enhance the advantages of NEAT smart home development company,and 3R and 4P strategy into which.Specific implementation of the proposed program for the NEAT company in the future market environment to put forward new initiatives.Smart home market environment constantly changing,product technology content is also constantly improving.How to adjust their own products,expand their own sales channels,to develop a reasonable price and strengthen the relationship with customers is the starting point of the theory of marketing 4P.Considering the 4P marketing at the same time,the development of Smart Home Furnishing still in NEAT company’s strategy,combined with the characteristics of intelligent Home Furnishing and modern marketing concept,and compared with the domestic successful marketing case,absorb the advanced marketing idea.After that,according to the actual situation of NEAT company,from the strategic point of view,specific to the strategic application of the process of strategic planning in order to carry out the paper writing.Through this paper,it discusses the change of the marketing management brought by the information technology and the strategy and tactics that should be adopted in the changing market.