Research On Application Of Accurate Marketing In Shenzhen Unicom

Accurate marketing in view of development after 10 years of history, precise marketing at home and abroad research deeper, and involves many fields, and good results have been achieved, especially in the telecommunications industry accurate marketing research and application is more thorough, for Shenzhen Unicom accurate marketing the implementation played a good guide role, this paper is based on the research achievements of many scholars research work, and to search for and optimize a more adapt to the current market, customers and external environment of the marketing mode, in order to promote the Shenzhen Unicom market share the sustained and healthy growth. This is the study of the precise marketing in Shenzhen Unicom landing purpose.Thesis mainly use accurate marketing management theory, customer relationship management theory, customer and market dealing with the relation between model and so on, through the analysis of Shenzhen telecom market, customers, macro environment, competition environment situation, find out the problems and reasons,and through the market positioning, customer model and the analysis of the support system, and puts forward practical measures accurate marketing, and trying to build a new marketing model. The paper based on the internal and external environment and Shenzhen Unicom market situation to carry on the analysis, find out the customer,market classification classification standard, and the corresponding marketing strategy,set the corresponding target theme, establish the corresponding target management model, so as to implement the precision marketing mode. Paper expounds the premise preparation of Shenzhen Unicom precise marketing implementation, namely customer relationship foundation, software and hardware base, and the accurate marketing and the attempt to implement precise marketing appeal. And, on this basis, the implementation of accurate marketing design. This paper Shenzhen Unicom accurate marketing need five security support, that is to say, the enterprise culture on accuratemarketing security support, enterprise leading technology for accurate marketing support, enterprise basic IT construction strategies on accurate marketing support,enterprise management to accurate marketing support, enterprise in the industry status and brand strategy to accurate marketing support, etc.Imagine building new accurate marketing management mode, the paper made useful exploration. In the telecommunications industry and even in the current marketing can rise to have the certain reference function, especially for China telecom LAN company more can provide a reference.