Study On The Marketing Strategy Of Shenzhen Unicom

The arrival of the mobile Internet era has brought unprecedented challenges to operators.In the face of the complicated and fierce market competition environment,operators have the urgency of transformation and upgrading.Local companies are actively discussing coping strategies,so how to develop corresponding market Marketing strategy so that Shenzhen Unicom in the current harsh competitive environment to achieve the rapid development of enterprises,the amount of scale,and profitability to enhance the three core goals to achieve a breakthrough is the significance of this paper lies in the study.This paper analyzes the macro environment of the development of China's telecom market in depth,on the basis of a comprehensive introduction to the development process of China's telecommunications service business,focusing on the current competitive environment of China's telecommunications industry.Especially the focus on the status of Shenzhen Unicom in the competition,and in particular the 4G business on the meaning of the Shenzhen Unicom analysis of the advantages and disadvantages of Shenzhen Unicom and the existence of market opportunities and threats,put forward the appropriate marketing strategy Program,and elaborated on the marketing strategy of the implementation of the program.In view of the current marketing situation,competitive situation and opponent strategy of Shenzhen Unicom,it is found that there are many problems such as "post-marketing",single marketing means,narrow marketing coverage,lack of marketing related resources and so on.Then,around the characteristics of the sub-group,for the current marketing situation,sub-customer base,combined with the actual marketing,focus on the proposed solutions and solutions.One is the implementation of full-service product design,focusing on product improvement and market improvement;the second is the implementation of low-threshold network based on the product of free combination pricing and competitor based on the differential pricing;third is to strengthen the channel,direct sales channels,electronic channels and society Channels and other diversified channel construction;Fourth,in the promotional strategy to highlight the large data thinking and the use of Internet thinking.Finally,it is necessary to clear the safeguards,and finally to achieve the marketing work of the floor,one is to strengthen the ability of resource integration,the second is to enhance the company's internal management,the third is to enhance the value of human resources.