Study Of Family Business Culture Construction

Family-controlled enterprise is a universal enterprise type all over the world. In the recent 20 years after China's reform and open policy, the family-controlled enterprises in china have assumed exuberant vitality. In the meantime, however, it is not difficult for us to find that these enterprises are always short-lived and go bankrupt after brief prosperity. There are many reasons for it and the core reason is that these family-controlled enterprises haven't managed to get rid of the fetter of the traditional family culture and failed to construct an innovative new enterprise culture to fit in with the development of the times. In the situation of world economic globalization, the management environment of family-controlled enterprises is undergoing tremendous change. Faced with chances as well as challenges, it is urgent for the family-controlled enterprises to seek how to maintain long-term prosperity and vigor by cultivating and enhancing their core competitiveness. While enterprise culture, as an important part of core competitiveness, plays a fundamental and critical role in the enterprise development. Therefore, the study of constructing a new enterprise culture to meet the needs of social development is of great theoretical an practical significance. This paper carries out a thorough study into the cultural essence of China's family-controlled enterprises in the light of their development, objectively analyzes the advantages and disadvantages of such an enterprise culture and further probe into the nature of reconstructing family-controlled enterprise culture and finally suggests the specific measures to adapt this reconstructing process.