Farmhouse Tourism Development Model

With the modern tourism's development, tourists won't be satisfied with the common tour, but want to obtain a pleasant experience and emphasize participation and experience. So farm house enjoyment came into being, and has been developing quickly. Under this condition, the special village of farm house enjoyment has begun to be built. For the characteristics of farm house enjoyment and the situation of China, farm house enjoyment has a good future in China. The thesis analyzed the developing situation of farm house enjoyment, pointed out the problems existing in its development and put forward the countermeasures and safeguarding measures, taking the special villages of farm house enjoyment in Nanjing for an example. The author hopes that it will be helpful to the development of farm house enjoyment.The thesis consists of 5 chapters as follows:The first chapter introduced the notion of farm house enjoyment, differientiated and analysediscriminated the notion of the farm house enjoyment and the other related ones. Then it gave out the theory related to the development of farm house enjoyment and analysed the characteristics and types of farm house enjoyment.The second chapter introduced the present situation of farm house enjoyment's development in home and abroad, pointed out the exsiting problems in the development through analyzing it, and then clarified its function.The third chapter studied the serial product and their exploitation, the management pattern, the construction of brand and the promotion in the market, discussed the development pattern of farm house enjoyment, then put forward the development stratagem.The fourth chapter made a research about the safeguarding measures of the development of farm house enjoyment in the aspects of policy, management, fund, person with ability and environment.In the fifth chapter, the author analyzed the developing conditions and present situations of the special villages of farm house enjoyment in Nanjing, gave out golden rules and the whole aim and probed into the developing direction, the design of product and the exploitation of market. At last, the related safeguarding measures were put forward.